Out of your 20,703 customers, you have:
3,410 (16.47%) Growth customers spending $146.75 per order, making up 55.66% of revenue.
2,378 (11.49%) Budget customers spending $34.00 per order, making up 8.73% of revenue.
3,019 (14.58%) At Risk customers spending $120.00 per order, making up 30.93% of revenue.
11,896 (57.46%) Dormant customers spending $22.67 per order, making up 4.68% of revenue.
- Reward your Growth customers with loyalty programs and early access to new products.
- Increase Budget customers basket size with free shipping over $100 and buy-one-get-one deals.
- Win back At Risk customers with top sellers and free shipping / coupons.
- Save time and effort by scrubbing Dormant users from email lists. Target at-risk customers early to prevent churn.
- Investigate your other RFM segments to take more granular actions based on the segment criteria.