Customer Journey | Segments

Customer Journey

Summary: Analyzed 3,801 customers for the last quarter.

  • Most of your revenue came from 3x+ Buyers with 59% of revenue.
  • Your best customers are your 3x+ Buyers with AOV of $31.71 and ARPU of $50.07 which is 3% more than 1x Buyers ARPU.
Selected Previous Change
Customers 783 666 +17%
Orders 1,242 1,072 +15%
Revenue $38,042 $33,086 +14%
AOV $30 $30 --
ARPU $48 $49 -2%
Signup, Day 1

Day 6

90% purchased their 1st order 6 days from signup.

Top purchased items

Targaryen thermal gear

Targaryen thermal gear
items

Long Claw gloves

Long Claw gloves
items

Dragonglass parka

Dragonglass parka
items

When are new signups placing their first order?