Customer Journey | Segments

Customer Journey

Summary: Analyzed 3,235 customers for the last quarter.

  • Most of your revenue came from 3x+ Buyers with 62% of revenue.
  • Your best customers are your 3x+ Buyers with AOV of $30.82 and ARPU of $52.19 which is 9% more than 1x Buyers ARPU.
Selected Previous Change
Customers 647 599 +8%
Orders 936 889 +5%
Revenue $31,018 $27,234 +13%
AOV $33 $30 +10%
ARPU $47 $45 +4%
Signup, Day 1

Day 6

89% purchased their 1st order 6 days from signup.

Top purchased items

White Walker boots

White Walker boots
items

Stark winter defense

Stark winter defense
items

Lightbringer solar backpack

Lightbringer solar backpack
items

When are new signups placing their first order?