Executive Summary

You made $92,746 on 1,962 orders from 2,933 unique customers in the last month, which translates to key metrics of $31 revenue per user, $47 average order value, and 0.67 orders per user. Your biggest day was 31 Jan 2019 where you made $4,802.

Overall Selected Previous 1 Change
Revenue 2 $92,746 $82,424 +12%
Biggest Day $4,802 $4,914 -2%
Average Order Value (AOV) $47 $46 +2%
Average Orders Per User (AOPU) 0.67 4.25 -84%
Average Revenue Per User (ARPU) $32 $196 -83%
       
Acquisition
New Users 2,003 2,678 -25%
New Buyers 2,908 797 +264%
New Users to Buyers Conversion 145% 30% +387%
New Buyers Revenue $66,748 $144,121 -53%
New Buyers ARPU $22 $180 -87%
       
Retention
Repeat Buyers 2,219 1,105 +100%
Churned Users 3 2,120 2,143 -1%
Acquisition to Churn Rate (ACR) 4 0.94 1.25 -24%

1 20 Dec 2018 – 18 Jan 2019
2 Net Revenue (Definitions)
3 Users who haven't bought in ADP days (Definitions)
4 New Users / Churned Users (Definitions)


Key Insights Feed

$2,106,576 Annualized Revenue
Your store's annualized revenue based on a trailing 365-day total or daily average. Assuming a 30% profit margin and a benchmark multiple of 3.27x, your store valuation would be $2,066,551. (Source)