- At risk new signups: Send an exploding discount code
- Churned new signups: Nurture with informational content
- At risk & churned one timers: Send content about popular followup products
- Loyals and repeats: Reward with early access to new product launches
Good morning, Newcomer.
The following modules are ready for you to review.
Avg. order value
Customer lifetime value
Net revenue (1Y)
Gross profit (1Y)
Gross margin (1Y)
The Lifecycle Grid divides your customer base into 12 segments so you can instantly see where you can invest more marketing efforts.
Example scenarios you can try:
Customers in each segment are updated every day.
Acquire new customers
Facebook custom audiences can be seeded with a segment, which includes each customer's lifetime value, for a more accurate and targeted acquisition campaign.
Convert at risk customers
When customers lapse into at risk or churned, they may not be responding to email marketing channels. Leverage Google audience remarketing to prevent churn.