Executive Summary

You made $90,987 on 1,666 orders from 1,485 unique customers in the last month, which translates to key metrics of $61 revenue per user, $54 average order value, and 1.12 orders per user. Your biggest day was 17 Feb 2019 where you made $5,376.

Overall Selected Previous 1 Change
Revenue 2 $90,987 $80,733 +12%
Biggest Day $5,376 $5,200 +3%
Average Order Value (AOV) $55 $44 +24%
Average Orders Per User (AOPU) 1.12 1.15 -2%
Average Revenue Per User (ARPU) $61 $50 +21%
       
Acquisition
New Users 1,807 2,838 -36%
New Buyers 907 2,277 -60%
New Users to Buyers Conversion 50% 80% -37%
New Buyers Revenue $84,835 $9,077 +834%
New Buyers ARPU $93 $3 +2244%
       
Retention
Repeat Buyers 368 2,157 -82%
Churned Users 3 308 222 +38%
Acquisition to Churn Rate (ACR) 4 5.86 12.76 -54%

1 20 Dec 2018 – 18 Jan 2019
2 Net Revenue (Definitions)
3 Users who haven't bought in ADP days (Definitions)
4 New Users / Churned Users (Definitions)


Key Insights Feed

$2,092,164 Annualized Revenue
Your store's annualized revenue based on a trailing 365-day total or daily average. Assuming a 30% profit margin and a benchmark multiple of 3.27x, your store valuation would be $2,052,412. (Source)