Executive Summary

You made $87,099 on 1,536 orders from 69 unique customers in the last month, which translates to key metrics of $1,262 revenue per user, $56 average order value, and 22.26 orders per user. Your biggest day was 06 Mar 2019 where you made $6,776.

Overall Selected Previous 1 Change
Customers 69 2,693 -97%
Orders 1,536 1,755 -12%
Revenue $87,099 $80,210 +8%
Avg. Order Value (AOV) $57 $46 +23%
Avg. Orders Per User (AOPU) 22.26 0.65 +3324%
Avg. Revenue Per User (ARPU) $1,262 $30 +4106%
       
Acquisition
New Signups 1,792 765 +134%
       
Activation
New Customers 3,385 2,808 +20%
New Signups to Customers Conversion 189% 367% -48%
Orders 20,310 16,848 +20%
Revenue $1,016,025 $842,152 +20%
ARPU $300 $300 --
       
Retention
Repeat Customers 1,788 1,298 +37%
Repeat Customers Rate 2,591% 48% +5297%
Orders 10,728 5,192 +106%
Revenue $536,814 $259,518 +106%
ARPU $300 $199 +50%
       
Churn
Churned Users 3 2,187 1,169 +87%
Acquisition to Churn Rate (ACR) 4 0.82 0.65 +26%

1 23 Jan 2019 – 21 Feb 2019
2 Net Revenue (Definitions)
3 Users who have not bought in 2x ADP days
4 New Users / Churned Users