Ecommerce Analytics & Segmentation for Shopify | Segments

Ecommerce Analytics & Insights
for the modern brand on Shopify

Segment customers

Get 15+ profit-driving customer segments with built-in data intelligence. Customize or build your own with purchase behavior, tags, and more

Sync to channels

Push & sync segments across email, Facebook, and Google with ease. Take control of your marketing data and analytics reporting

Drive revenue

Take action on revenue opportunities with timely recommendations to increase repeat purchases, CLV, and retention with prebuilt segments

Rated 5-stars by our customers 😍

[Segments] is a game-changer for us. We're able to gain a birds-eye view on all of our cohorts--thanks to Segment's ability to blend data from order, product, and customer tables altogether. Easy navigation, actionable. Highly recommend

Ikonick
Feb. 12, 2020

Segments is a must-have app for better understanding your customers. Love the Klaviyo integration. ?? support from John and the team as well!

The Cereal School
Feb. 11, 2020

Try Segments for your store today

Agency managing multiple stores? We've got you covered.

Stores with the most success on Segments

100+ orders per month

3+ months of order history

2,500+ total customers

50+ product SKUs

Easy Integrations

Shopify
Shopify
Klaviyo
Klaviyo
Mailchimp
Mailchimp
ActiveCampaign
ActiveCampaign
Facebook Audience
Facebook Audience

Features

Lifecycle grid

Lifecycle grid

Target your customers across each stage of activity (Active, At risk, Churned) and buying stage (0 orders, 1, 2, 3+) with different playbooks

Executive summary

Executive summary

Mange your business with intuitive metrics that matter

Automated segments

Automated segments

Access 25+ customer segments from our automated logic including RFM (Recency, Frequency, Monetary), lifecycle, and app usage. Build your own with custom definitions

Customer cohorts

Customer cohorts

Analyze monthly cohort profitability using key metrics like revenue, AOV, and ARPU over time

Email ROI

Email ROI

Analyze email campaign performance including open rate, click rate, conversions, and revenue for 7-day and 30-day periods

Product combos

Product combos

Discover commonly purchased product combos for upsell and cross-sell opportunities

See Segments in action

👉Schedule a personal walkthrough
👉Watch the tutorials

Enterprise-grade analytics and segmentation.

Start with a 14-day trial and continue with whichever plan fits your needs.