Your personal
Data Scientist to grow your Store.

Segments is the best place to start leveraging data science in your ecommerce store.

Get started on our free forever plan.

about tresl

John Chao

Hey I'm John, co-founder of Segments 👋

Chief Data Scientist

I spent the past 15 years doing data science & advanced analytics for retail and tech. I’ve seen first-hand how important data is for fueling growth; at the same time I’m frustrated that Data Science has been dominated by the Tech Giants.

Our mission with Segments is to level the playing field and give ecommerce back to the people. I'm always available to help, drop me a line anytime at

Easy integrations


Advanced Analytics

Customer Lifetime Value

Find your best (and worst) customers with our Customer Lifetime Value (CLV) model. We use historical data, average order value, buying frequency, and order frequency to model the predicted 2-year spend.

Recency, Frequency, Monetary

The Recency, Frequency, and Monetary (RFM) framework neatly divides your customers into usable segments for everything from email scrubs, to MVP rewards, to winback campaigns.

Deep Insights

Think Shopify Plus analytics on steroids. We help answer common but hard-to-calculate questions like "Which day from signup do my customers buy?", or "What is the best day to send a followup email to my x-time buyers?", or "What is my most popular price point?".

Prioritize Your Best Users

Prioritize which users to focus on with more advanced intelligence including RFM framework, Likelihood to buy, and CLV.


Learn What Works

Dive deeper into your automated insights and reporting to learn what's working (or not) with your business. Important KPIs to monitor include Average Order Value (AOV), CLV, and Repeat Buyer.

Find your most important segments

We build a variety of different models like RFM to segment your users or products. Use the right segments to perform specific actions like sending targeted email campaigns to improve conversions.

RFM framework

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No payments required until you're 100% ready to level up.